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Home Places to see

What is the Philippines’ largest travel market? It’s South Korea

by Bangkok News
March 10, 2022
in Places to see
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What is the Philippines’ largest travel market? It’s South Korea
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South Korean photographer Sang-kyu Gil has visited the Philippines round 10 occasions.

Drawn by the attractive surroundings and inexpensive costs, the 42-year-old normally spends seven to 10 days within the nation. That prices him round $400 — lower than half the quantity he expects to spend on an analogous journey inside his dwelling nation.

His final go to was in 2019, earlier than the Covid pandemic hit, however that journey is unlikely to be his final.

“After all, I’ve plans to go to the Philippines once more,” he advised CNBC Journey in Korean.

If previous tendencies are any indicator, the Philippines is prone to obtain many guests from South Korea when the pandemic ends.

Residents from South Korea topped the checklist of customer arrivals to the Philippines yearly from 2010 to 2020, in response to data from the Philippines‘ Department of Tourism.

China, the USA and Japan rounded out the highest 4 over the identical time interval, although every has a lot bigger populations than South Korea’s 51 million residents.

The Philippines is not the highest vacation spot for South Koreans, though it’s within the high 10, in response to a Philippines tourism official. In absolute numbers, way more South Koreans go to international locations corresponding to Japan and Vietnam.

Nonetheless, South Korean vacationers go to the Philippines greater than another vacationers — a scenario which didn’t occur by chance.

Maria Corazon Jorda Apo, Philippine tourism director for South Korea, advised CNBC that the Philippines focused South Korea vacationers when the nation lifted its restrictions on abroad journey in 1989.

Earlier than that, solely South Koreans over 40 years previous may go abroad for tourism, and there have been situations hooked up, the Associated Press reported. The federal government eased these measures because it pursued democratic improvement and liberalization, the report mentioned.

The Philippines Division of Tourism acknowledged the chance and “established a foothold in Korea since 1989” by using Korea-based advertising representatives, Apo mentioned. The division later opened an workplace in Seoul in 2007 “to conduct intensive advertising and promotions,” she added.

These efforts paid off. Earlier than the pandemic, an estimated 1 in 5 vacationers to the Philippines was from South Korea.

This is what brings these guests to the Philippines.

1. Proximity and comfort

The Philippines is a popular vacation spot due to the quick journey time and direct flights between the 2 international locations, Apo mentioned.

It takes round 4 hours to get from South Korea’s Incheon Airport to Manila within the Philippines.

There are additionally direct flights, beneath 5 hours, to famed seashore islands within the Philippines.

“Koreans can simply journey to the Philippines for a weekend getaway — normally leaving … on a Friday night time, then coming again to Korea on early Monday morning,” Apo mentioned.

By comparability, Bangkok is a six-hour flight from Incheon Airport, and attending to seashores in Thailand or Indonesia sometimes requires a layover.

The really helpful strategy to journey between the Philippines’ islands is by aircraft.

Bryan Cambri / Eyeem | Eyeem | Getty Photographs

Easy accessibility is a “prime motive” for the Philippines’ reputation amongst South Koreans, in response to Cho Il-sang, a public relations consultant from Hana Tour, a Korean journey company.

“Amongst Southeast Asian international locations, the flight period is the shortest from South Korea,” he advised CNBC.

College pupil Hyunchan Lee, 23, who visited Boracay in 2018, mentioned the island appeared like a straightforward vacation spot for individuals who aren’t aware of the Philippines.

For different locations within the Philippines, there are various information books and blogs to assist the planning course of, he mentioned.

2. Lovely seashores

Philippine beaches are additionally an enormous draw for guests from South Korea — with these round Cebu and Boracay being high favorites.

South Korea’s seashores simply aren’t the identical as these within the Philippines, mentioned Alex Jeong, a Korean gross sales supervisor at Philippines-based journey company Rakso Journey.

College pupil Hyunchan Lee mentioned Boracay is a “actually well-known journey spot” amongst South Koreans.

Courtesy of Hyunchan Lee

Lee mentioned the “greatest reminiscence” from his journey to Boracay in 2018 was hanging out with buddies on their lodge’s personal seashore.

He is not the one one. A 2020 customer survey discovered that Koreans love the “stunning sceneries and seashores of the Philippines,” mentioned Philippines Tourism’s Apo.

three. Low costs

Flights between the 2 international locations are comparatively low-cost, and the rise of low-cost carriers have helped make the Philippines “much more standard” as a vacationer vacation spot, Hana Tour’s Cho mentioned.

“Actually low-cost” flight tickets have been one motive why Lee, the college pupil, selected to go to Boracay.

The meals was additionally low-cost and engaging, he mentioned, including that taxis and different types of personal transport are additionally cheap — which is essential since public transportation within the Philippines is not nicely developed.

‘Submit-pandemic’ journey

The Philippines reopened its borders to tourists in February, however South Korean leisure vacationers are unlikely to go to for now, mentioned Rakso Journey’s Jeong.

That is as a result of most individuals who arrive in South Korea nonetheless have to serve obligatory quarantines.

Nonetheless, Apo mentioned curiosity “tremendously elevated” when the Philippines introduced its borders have been reopening, though she didn’t elaborate on whether or not bookings have been made.

“We anticipate the tourism demand to the Philippines to get better quick as soon as journey restrictions are lifted in each international locations,” Cho of Hana Tour mentioned.

— CNBC’s Chelsea Ong and Chery Kang contributed to this report.



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