Creative Minds: Asawin Phanichwatana’s learning journey in adland | Advertising

Identify: Asawin Phanichwatana

Origin: Bangkok

Locations lived/labored: Bangkok, Hong Kong

Pronouns: He/him

CV:

• Deputy chief artistic officer, GreyNJ United Bangkok (2016-present)
• JWT Bangkok (2014-2015)
• DDB Hong Kong (2012-2014)
• Euro RSCG Bangkok ((2009-2011)
• DDB Hong Kong (2008-2009)
• Ogilvy & Mather Hong Kong (2007-2008)
• Leo Burnett Hong Kong (2006-2007)
• Publicis Bangkok (2004-2006)
• BBDO Bangkok (2002-2004)
• SAATCHI&SAATCHI Bangkok (2002)
• Leo Burnett Bangkok (2000-2001)
• Gray Worldwide Bangkok
 (1999-2000)

1. How did you find yourself being a artistic?

I didn’t plan to be in promoting in any respect. At first, I needed to be a designer. However given the state of the financial system once I began working (recession), I ended up becoming a member of an advert workshop to broaden my selections, then I received and have been doing it ever since.

2. What’s your favorite piece of labor in your portfolio?

I like each single piece of labor I’ve ever achieved. As a result of each bit has its personal story behind it. There’s all the time one thing I can be taught and keep in mind from it after which go on to organize for my subsequent piece of labor with extra information.

If I needed to choose one now, it’d be “Friendshit” for KBank. At first I solely thought it matches nicely with the native market insights. I by no means imagined the movie would go viral from there and change into fashionable outdoors of Thailand too.

three. What’s your favorite piece of labor created by another person?

Wow so many…too many superb works on the market that all the time make me curious (and envious) on how they got here up with such an awesome thought and want it was me. If I had to decide on one for proper now, it might be Levi’s “Odyssey” by BBH. I keep in mind I simply joined the business and once I first noticed this movie, I used to be blown away by the superb craft and the way attention-grabbing it’s. It’s been caught in my head ever since.

four. What sort of pupil had been you?

A nerd. Obsessive about getting good grades, however all the time jealous of those that can do their work freely by following their coronary heart.

5. What is the craziest factor you have ever achieved?

I’m fairly disciplined and an individual who follows routine. At work, possibly the craziest factor I’ve achieved is telling a shopper they’re incorrect. Fortunately they noticed my viewpoint, agreed and went together with me. I’m grateful for that!

6. What/who’re your key artistic influences?

All my bosses all through my profession. I could not perceive all their choices on the time, however all of them performed an element in shaping me into having my very own imaginative and prescient at the moment.

7. What’s your favorite GIF/meme, and why?

The “girl yelling at cat” meme. So many prospects…and so many questions—why is the cat sitting there?

eight. Inform us about your tattoo(s).

I don’t have any. I need to get one however everybody all the time tells me it doesn’t go together with my type. And…I’m petrified of needles and I don’t need to cry in entrance of the tattoo man!

9. Do you could have a nickname? Why?

My nickname is Bear. Actually, my authentic nickname in Thai is ‘Nueng’, however it’s too laborious for foreigners to pronounce. And a few of my associates say I seem like a bear. So folks began calling me Bear.

10. Do you could have a catchphrase?

“I don’t care. Make it work.” (Copied from Tim Gunn.)

11. What makes you actually offended?

Issues that don’t work in line with widespread sense.