KUALA LUMPUR (BERNAMA) – Proton Holdings Bhd has entered the Kenya market with the primary batch of automobiles, consisting of 30 models of the Proton Saga.
The automobiles have been shipped as fully knocked down (CKD) kits and shall be assembled by Simba Corp, a diversified conglomerate with gross sales and meeting expertise within the automotive trade.
“Whereas strengthening Proton’s home place is vital to actually be acknowledged as a global automotive maker, we have to see our merchandise in locations as numerous as Bangkok, Islamabad, Cairo and now, Nairobi,” its Deputy Chief Govt Officer Datuk Radzaif Mohamed stated in an announcement.
On a nationwide degree, it will additionally improve the worth of commerce between Malaysia and Kenya and assist to contribute to the creation of jobs in Kenya’s automotive trade, he stated. The visitor of honour for the ceremonial flag-off ceremony was the Kenyan Excessive Commissioner for Malaysia Francis N Muhoro.
Throughout his deal with, Muhoro defined how his nation has a Look East coverage, including his want is for extra Malaysian corporations like Proton to find the funding alternatives in Kenya.
