Accor’s SO/ Resorts and Resorts model will make its debut in Australia with a brand new property in Melbourne slated to open in 2023.
The brand new resort, SO/Melbourne, will likely be positioned on the higher ranges between Stage 11 and Stage 34 of a mixed-use improvement, which additionally consists of 20,000 sqm of workplace and co-working house, positioned on the nook of William and Franklin Streets within the metropolis’s central enterprise district.
Overlooking Flagstaff Gardens and the Queen Victoria Market, the brand new resort can even be near key business, retail and leisure points of interest close by.
The resort will function 288 guestrooms and suites, a few of which will likely be outfitted with out of doors terraces.
Different on-site services will embody a membership lounge and personal assembly room, a specialty restaurant and bar with sky deck, an all-day eating eatery with out of doors terrace, a foyer lounge and café, and a ballroom.
Recreation choices will embody a SO/Spa and SO/Match wellness and health centre, in addition to a swimming pool.
Accor describes the SO/ Resorts and Resorts model as “extremely artistic and fashion-led” and provides that “daring and exuberant design is on the coronary heart of the SO model”.
In accordance with the resort group, SO/Melbourne will likely be designed by a “celebrated dressmaker” like all different SO/ properties all over the world. It additionally reveals that the brand new resort will likely be designed by the design and structure agency Elenberg Fraser, whereas Bangkok-based P49 Deesign & Associates will likely be answerable for the interiors.
What’s extra, the resort group added that the partitions and interiors of the resort will function sky gardens and luxurious landscapes.
Simon McGrath, chief working officer Pacific, Accor, stated: “The demand for high quality luxurious inns is at an all-time excessive, so the timing is correct to introduce Australia to the audacious and trendy SO/ Lodge model.
“SO/Melbourne will carry a daring and playful vitality to Melbourne, mixing the model’s vibrant luxurious companies with the guts and soul of the vacation spot. This flagship resort would be the place to be seen to socialize, interesting to stylish travellers and Melbourne’s savvy early adopters who’re famend for having their finger on the heart beat.
“Company at the moment are searching for journey experiences that excite the senses they usually wish to keep in locations the place they really feel related to the guts of their vacation spot. We sit up for opening this thrilling flagship resort in 2023,” added McGrath.
Presently, the resort model’s world portfolio consists of two properties in Thailand, specifically SO/Bangkok & SO/Hua Hin, in addition to SO/Mauritius, SO/Singapore, SO/Berlin Das Stue, SO/Vienna, SO/St. Petersburg and SO/Auckland.
It should proceed to open new inns in different areas worldwide, together with Kuala Lumpur (2020), Samui (2020), Dubai (2020), Cuba (2020), Mexico (2021), Paris (2021) and Jakarta (2021).