WFH altering shopper preferences search jewelry and equipment that spotlight the higher half of the physique seen
Commerce promotion executives from Thailand mentioned the COVID-19-induced Work From Residence (WFH) tradition has heralded a change in shopper behaviour, and are accordingly planning a brand new vary of jewelry designs to cater to the demand.
Thailand, the world’s third-largest exporter of silver jewelry and color stones, following the U.S. and Hong Kong, has introduced to organise the Bangkok Gems & Jewellery Truthful (BGJF), to be carried out time just about throughout June 22-24, 2021, with a view to focusing on to bagging giant orders from the Indian market.
Thai officers mentioned shopper urge for food for jewelry and equipment, which had been dampened by the COVID-19 pandemic, had begun to extend.
“With WFH, shopper behaviour has modified to embrace jewelry and equipment that spotlight the higher half of the physique seen on Zoom, MS Groups and Google Meets,” mentioned a spokesperson for Thailand’s Division of Worldwide Commerce Promotion (DITP).
In Spring 2021, customers try out eye-catching progressive designs in all sizes and shapes when it comes to necklaces, chokers, pendants and earrings,” mentioned a spokesperson for Thailand’s Division of Worldwide Commerce Promotion (DITP).
Since customers weren’t capable of exit throughout lockdowns, black is used sparingly whereas whites are in, the official mentioned.
“So whereas minimalist diamonds, white gold, platinum and silver are gaining credence within the energetic age teams (35-45) working from residence, millennials and Gen Z are rooting for bling and vivid colors comparable to emerald, pop and neon. Amidst COVID-19, inexperienced color, which symbolises nature and life, is turning into sizzling favorite,” the spokesperson added.
Thailand’s pre-COVID imports of gem and jewelry from India stood at $300 million whereas exports had been about $600-700 million.
Considered one of Thailand’s principal export markets remains to be India, with an export worth of $143.97 million from January-March 2021, DITP knowledge confirmed.
Other than silver jewelry and equipment, India is the third-largest purchaser of Thai-colored gems attributable to their ‘tremendous craftsmanship, aggressive value and glorious high quality’, in line with Thai Silver Exporters’ Affiliation.
Within the current years, Thai silver jewelry had gained reputation because it was extra inexpensive in comparison with different metals comparable to gold and platinum, they mentioned.