Leicester Metropolis and King Energy as we speak announce a season-long partnership with the Tourism Authority of Thailand to assist the nation’s restoration from the COVID-19 disaster.
– Leicester Metropolis, King Energy and Tourism Authority of Thailand launch Thailand Smiles With You marketing campaign
– Programme goals to assist Thailand’s restoration from the COVID-19 pandemic
– Thailand Smiles With You options on LCFC gamers’ shirts for 2020/21 Premier League video games
– King Energy have pledged vital assist to Leicester communities throughout the pandemic
– LCFC Chairman highlights alternative to strengthen worldwide relationships
The marketing campaign – known as Thailand Smiles With You – will see the three events working collectively throughout the world emergence from the pandemic, to reintroduce one of many world’s most visited vacationer locations.
The brand new 2020/21 Leicester Metropolis house shirt by adidas, the gamers’ model of which is able to characteristic Thailand Smiles With You for Premier League video games subsequent season, was revealed by Leicester Metropolis Chairman and King Energy CEO Aiyawatt Srivaddhanaprabha on the world launch of the marketing campaign in Bangkok on Thursday 23 July.
Since being acquired by Bangkok-based King Energy in 2010, Leicester Metropolis have loved unimaginable assist from the folks of Thailand, whose ardour for soccer has been a characteristic of the Membership’s worldwide progress within the final 10 years.
Thailand Smiles With You is a chance for the Membership and King Energy to return that assist to Thai communities affected by the pandemic – simply as they must the communities of Leicester.
Aiyawatt Srivaddhanaprabha, Leicester Metropolis Chairman and CEO of King Energy Worldwide, mentioned: “The impression of COVID-19 is being felt everywhere in the world and the connection between Leicester Metropolis and King Energy provides us the chance to assist the shared communities which might be closest to us.
“In Leicester, the Membership has been in a position to attain out on to make assist obtainable to plenty of causes affected by the pandemic and can retain the backing of King Energy to proceed supporting Leicester’s future restoration.
“This marketing campaign is our alternative to make a distinction in Thailand, the place tourism contributes considerably to the nation’s economic system and, consequently, the livelihoods of tens of millions of Thai folks.
“The connection between King Energy and Leicester Metropolis has been such a strong automobile for fulfillment for our total organisation within the final 10 years. I’m extraordinarily proud to make the ability of that relationship obtainable to the Tourism Authority of Thailand within the 2020/21 season.”
Thailand Smiles With You will see King Energy – Leicester Metropolis’s official shirt associate since 2010 – donate a major a part of its sponsorship stock to the marketing campaign.
Leicester Metropolis gamers will put on the Thailand Smiles With You model on their shirts for Premier League matches till the tip of the 2020/21 season, beginning with the go to of Manchester United to King Energy Stadium on Sunday 26 July.
King Energy will retain front-of-shirt presence on gamers’ shirts for cup and European competitions.
The followers’ house shirt, which is able to go on sale from Monday 27 July, will proceed to hold the acquainted King Energy brand. Nevertheless, early purchasers may also be eligible to purchase a restricted version Thailand Smiles With You house shirt, for supply this autumn, whereas shares final.
The costs of all retail shirts will stay frozen, with Grownup shirts priced at £55.
Leicester Metropolis Chairman Khun Aiyawatt added: “The world has modified in current months, sharpening everybody’s focus to deal with our communities and to do the suitable factor. That doesn’t occur with out some agility in our enterprise and we have now needed to make some adjustments to our plans for 2020/21 consequently.
“However I really feel assured it’s a marketing campaign Leicester Metropolis supporters will get behind, strengthening the sense of solidarity that already exists between the town and the folks of Thailand.”
Thailand Smiles With You may also see Leicester Metropolis reaching additional throughout Thailand than ever earlier than – striving for deeper engagement with key communities, strengthening the connection between soccer followers in Leicester and Thailand and utilizing these relationships to showcase a few of the nation’s most interesting property to the world.
The Tourism Authority of Thailand has been a number one supporter of the Foxes since King Energy’s acquisition in 2010. Its ‘Superb Thailand’ model has been outstanding on King Energy Stadium stock and likewise featured as a part of a back-of-shirt sponsorship throughout the 2013/14 Championship successful season.
The 2020/21 partnership will see the event of a brand new marketing campaign to assist Thailand’s restoration in full view of the world.